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I'm learning some code and playing around with it here. It's all a work in process. You know, like life.

Verizon Wireless

Created visual & interactive self-support content for customers, as well as digital tools for call center representatives. Also developed educational content for use in retail locations, including a tablet experience for Customer Experience Specialists to guide Wireless Workshops.

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Smashbox Cosmetics

A Facebook app for users to create an image to say what “Love Me” meant to them by uploading an image into a template and adding their own text. As users’ images were to be streamed on a digital billboard in Hollywood., CA, custom emails were sent to each user, with the specific date & time that their billboard would be live, as well as a link to a live video stream online for users to see their billboard

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Aveda

A digital advertising campaign for invati hair Solutions , with the goal of reaching 1,000,000 Facebook fans. Starting at 700,000 fans, tactics included Facebook display ads, Facebook Exchange Beta program, Key Influencer Outreach via Klout, and Rich Media ads.

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Prudential Retirement

Developed digital sales materials for use on iPads to aid in new business pitches. Developed digital personas based on existing user types, then concepted, designed, & developed their customer journeys.

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Chiquita Apple Trapper

Building off of the 2011 campaign & Avocados, launched a ramified digital coupon experience on Facebook that rewarded high scores with higher coupon values.

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Chiquita Healthy Snacks

First digital ad campaign for Chiquita Healthy Snacks, including Apple Bites & Duos. Tactics including Facebook ads, display ads, Key Influencer Outreach, social media management, and crowdsourced video contest.

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